How to Determine Search Intent

 “Decoding Search Intent: A Marketer’s Blueprint for Smart Content”


Intent Types – Identify whether a query is Informational (“how to…”), Commercial (“compare”, “best”), Transactional (“buy”, “order”), or Navigational (searching for a specific site or brand) 

Analyze SERP Clues – Review search results to spot top-ranking formats—are they blog posts, product pages, or review listings? These insights reveal what users expect .

Keyword Indicators – Look for signals like “best/review” for commercial interest and “how to” for informational needs. Use Ads data and bidding signals to gauge commercial intent .

Check Analytics Behaviour – Use metrics like bounce rate and session duration to assess whether your content aligns with expectations; misalignment suggests intent mismatch .

Tailor Content Precisely – Once intent is understood, match the format: tutorials and FAQs for informational, comparison guides for commercial, and landing pages for transactional queries .

Read the original:
https://www.wildnettechnologies.com/blogs/how-to-determine-search-intent

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