Page Authority vs. Domain Authority
K ey differences between Page Authority (PA) and Domain Authority (DA) , two important metrics used in search engine optimization (SEO) to measure a website’s ability to rank on search engines. Both PA and DA were developed by Moz, a leading SEO software company, and are commonly used to evaluate the strength and credibility of web pages and domains. However, they measure slightly different aspects of a website’s SEO performance. Page Authority (PA) refers to the ranking potential of a specific webpage. It evaluates how well an individual page can rank in search engine results, based on various factors like the quality and quantity of backlinks, content relevance, and user engagement. A higher PA indicates that the page has a better chance of ranking higher for its target keywords. The blog stresses that PA is page-specific and can fluctuate over time as search engines update their algorithms or when the page gains or loses backlinks. On the other hand, ...