What are the services of digital marketing?
Digital marketing encompasses a wide range of services designed to promote businesses online and drive engagement, leads, and sales. Here are some key services typically offered in digital marketing: 1. Search Engine Optimization (SEO) SEO involves optimizing a website to improve its visibility on search engine results pages (SERPs). This includes on-page optimization (like keyword research, meta tags, and content creation), off-page optimization (like link building), and technical SEO (like site speed and mobile-friendliness) to increase organic traffic and rankings. 2. Pay-Per-Click Advertising (PPC) PPC advertising involves placing ads on search engines and social media platforms where businesses pay a fee each time their ad is clicked. This includes Google Ads, Bing Ads, and social media advertising, allowing businesses to target specific demographics and keywords for immediate traffic and conversions. 3. Social Media Marketing (SMM) SMM focuses on creating and managing conten...