How to Determine Search Intent
“Decoding Search Intent: A Marketer’s Blueprint for Smart Content” Intent Types – Identify whether a query is Informational (“how to…”), Commercial (“compare”, “best”), Transactional (“buy”, “order”), or Navigational (searching for a specific site or brand) Analyze SERP Clues – Review search results to spot top-ranking formats—are they blog posts, product pages, or review listings? These insights reveal what users expect . Keyword Indicators – Look for signals like “best/review” for commercial interest and “how to” for informational needs. Use Ads data and bidding signals to gauge commercial intent . Check Analytics Behaviour – Use metrics like bounce rate and session duration to assess whether your content aligns with expectations; misalignment suggests intent mismatch . Tailor Content Precisely – Once intent is understood, match the format: tutorials and FAQs for informational, comparison guides for commercial, and landing pages for transactional queries . Rea...